The elves are on show… find all ten and you could take one home!

Join us at The Lexicon from 2 December for our Christmas Elf Trail!
Use QR codes to collect all ten to receive a festive e-book and be entered into a FREE prize draw to win one of the limited edition elves.

How to Play

Easy as 1,2,3!

The trail works by using contactless QR Code technology, without the need for players to download an app or sign up to anything. Around town you find 10 cute elves with nearby QR codes.

1. Simply scan each elf’s QR code with your phone’s camera or QR code reader to collect them.

2. You’ll see a pop-up window telling you a bit about the elf.

3. Once you’ve collected all 10, follow the link to read the hilarious free Christmas eBook featuring all of the elves.


You can visit the elves in any order but below they are listed from north to south starting at The Avenue Car Park:
Jack Wills, The Avenue (32 on map)
Fenwick, The Avenue (15)
New Look, Braccan Walk North (40 on map)
Office, Braccan Walk North (50 on map)
Boots, High Street (55 on map)
Toni & Guy, High Street (151 on map)
Primark, Braccan Walk South (84 on map)
Waterstones, Braccan Walk South (136 on map)
Yours Clothing, Princess Square (126 on map)
Specsavers, Princess Square (115 on map)

The Day We Went Shopping for Santa!

What happened when the elfs went shopping for Santa? They got into a bit of trouble!

Once you’ve got to know all of the elves by collecting them on the trail, fill out this short from to receive your free eBook and find out! 

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 Get your e-book and enter the FREE prize draw to win one of the ten limited edition Elves from The Lexicon. 

Your contact details will only be used to send your festive e-book and to let you if you are one of the ten winners. 

If you do decided to opt-in to receive further information from The Lexicon (see below) you can unsubscribe, using the link which is included in our emails.  We never pass on your data to third-parties.

The SMS field must contain between 6 and 19 digits and include the country code without using +/0 (e.g. 1xxxxxxxxxx for the United States)

  Click here to read the Terms and Conditions 


Our trail remembers how many elves you’ve collected with browser cookies. Cookies are like keys stored on your browser used to identify you. It’s very important that you use the same browser to collect the elves, that you have cookies enabled (more on that below) and that you don’t clear your cookies.

Is your QR code reader opening different browser?

If your QR code scanner is opening a different browser by default you will instead need to open the browser you have used to collect the other elves with and manually type in the written web addresses printed underneath the QR codes. These begin with thyg.uk/CUS

If you think you’re doing everything right and you are still not seeing a elf collected please try another browser as it could be an issue with the browser itself.

You must use your phone’s QR code scanner, if it has one, to scan the QR codes or you can simply enter the web address codes (written underneath the QR codes) starting with THYG.UK/CUS… directly into the address bar in your browser, just like you would for a website address.

When you collect each elf you will see a pop up that tells you their story. At the bottom of this is a button that links back to the map, in case you need it to find the next elf. You do not have to click on this button, instead you can close the pop up with the black ‘X’ in the top left-hand corner.

At the moment the only way to return to the collection page is by re-scanning an elf code. This can be done by re-scanning the QR code on an elf, typing in the written URLs that appear directly under the QR codes or by simply searching in your browser history for dc.thyngs.net and returning to one of the pages that has your location’s name as the title.

Quite simply, they are keys stored in your browser to remember who you are what you’ve done. For a thorough explanation please see a www.allaboutcookies.org

It’s important to have them enabled and to not clear them during the Safari. See below for more about enabling cookies.

It’s likely that you have cookies allow as this is the default setting on modern browsers but if you want to check you can do so with the following methods:


Allow or block cookies

You can allow or block cookies saved by websites.

Note: If you don’t allow sites to save cookies, most sites that require you to sign in won’t work.

  1. On your Android phone or tablet, open the Chrome app Chrome.
  2. To the right of the address bar, tap More More and then Settings.
  3. Tap Site settings and then Cookies.
  4. Turn Cookies on or off.

Allow or block cookies

You can allow or block cookies saved by websites.

Note: If you don’t allow sites to save cookies, most sites that require you to sign in won’t work.

  1. On your iphone or tablet, open the Settings.
  2. Scroll to Safari
  3. Scroll down and choose your cookie settings.
  4. Make sure Block All Cookies isn’t selected.

Allow or block cookies

You can allow or block cookies saved by websites.

Note: If you don’t allow sites to save cookies, most sites that require you to sign in won’t work.

    1. Open Firefox for Android.
    2. Tap the menu button (either below the screen on some devices or in the upper right of the browser) .
    3. Tap Settings (you may need to tap More first)
    4. Tap Privacy.
    5. Tap Cookies and make sure Disabled isn’t selected.
Still need help? Contact us below and we'll get right back to you.

Here to help


If you have any problems or queries please contact us here in normal working hours and we’ll get right back to you.

01344 596720
The Lexicon, Bracknell RG12 1AP